What can I take away?
Stronger customer loyalty through intelligent data analysis
Churn – a challenge that unites industries as diverse as telecommunications, media, energy and insurance. After all, companies in these sectors often suffer from high customer turnover.
However, effective customer retention measures are difficult to define – there is usually a lack of detailed information about customers' motivations: Why and when do they stay with a provider? Why and when do they leave?
Cohort analysis gives you the crucial transparency: customer groups are defined and their behaviour is tracked and analysed. Based on this data, you can take targeted measures to improve customer retention.
