INTEGRATED MERCHANDISE PLANNING AT N BROWN
SUCCESS STORY
What can I take away?
bdg and Board implement a fully integrated, agile BI and planning solution for Merchandise, Assortment and Item Planning at N Brown
Good planning, as accurate as possible, is crucial for business success. This is especially true in the fashion industry, where speed of response and adaptability to ever-changing consumer trends are now essential. In addition to market realities, N Brown's transformation from catalogue sales to an integrated omnichannel model brought with it new requirements for planning purchasing and sales. The previously Excel-based planning was therefore to be replaced by a fast, agile and fully integrated solution. The existing complex and labour-intensive planning process could only be merged at company level in a cumbersome and imprecise way.
In addition, it offered insufficient possibilities for both top-down and bottom-up planning. There was also a need for optimisation in reporting and analysis:
A combination of SAP Business Objects and Excel was used here, which required the support of technical staff and business analysts to use. This dependency often led to bottlenecks and delays.